Can you add live vehicle stock to your existing dealership website?

If your team already enters photographs, specifications and prices into a stock system, those records should be the starting point for the website.

The connection needs an authorised way to retrieve them. That might be an API or a structured export, depending on the provider. Having access to a dealer account does not necessarily mean its stock can be republished anywhere, so access and permitted use need confirming first.

AutoFeed already connects authorised DoneDeal Dealer Hub stock to dealer websites. For another provider, we review the available connection before defining the work.

That review should establish what the source supplies, how each vehicle is identified and how changes or removals are communicated. A sample containing several representative vehicles is more useful than a list of promised fields.

Adding a feed does not have to mean making your website look like the stock provider.

Vehicle cards, galleries and detail pages can follow your dealership’s design. A prestige dealer, used-car forecourt and commercial vehicle business may use similar underlying records while needing very different presentations.

The feed supplies the information. The website determines how buyers use it.

New vehicles are only one part of the connection.

Price changes, revised photographs and sold vehicles also need an agreed update process. How quickly those changes appear depends on the source and the integration. “Automatic” should describe a defined process, with a known update frequency.

Removed vehicles need deliberate handling too. They should leave the available-stock results, while an old link should lead to an appropriate page or response rather than misleading a buyer into enquiring about an available car.

A temporary feed failure is a different situation from an empty forecourt. The website needs to distinguish them so an outage does not accidentally make the dealership appear to have no stock.

Keeping the site makes sense when its design, content and navigation still serve the business, and the platform can support a good stock experience.

A replacement becomes worth considering when the problems are broader: difficult mobile browsing, weak vehicle pages, confusing enquiries or a platform that restricts the changes you need.

You do not need to decide that before speaking to us. We can review the existing site and stock source, then identify whether a focused integration or a wider rebuild makes better use of the investment.