AutoFeed/Solutions/DoneDeal car dealer website
A new dealer website built around your DoneDeal stock
Already managing stock through DoneDeal Dealer Hub? Commission a new dealership website designed to use that stock from launch.
Your Dealer Hub stock can be the starting point for a new website.
This is for dealerships replacing a website or commissioning their first one while keeping DoneDeal Dealer Hub as the stock source.
AutoFeed builds the public website and connects authorised stock as part of that build. The dealership continues maintaining vehicles in Dealer Hub.
01 Workflow
Plan the new site around the stock you already maintain
At the start of a new website project, we establish how the dealership manages vehicles in Dealer Hub and how those records should appear to buyers. Listings, images and vehicle pages are planned around the available feed.
A connected build can reduce:
- Duplicated data entry
- One listing, made once.
- Mismatched prices
- The site shows the price the source holds.
- Stale vehicle images
- Photographs follow the record.
- Inconsistent descriptions
- No second copy to drift.
- Old stock online
- Removed vehicles leave the website too.
02 Vehicle data
Build vehicle pages from the available data
Where supplied by Dealer Hub:
AutoFeed turns that source data into the customer-facing stock experience, and shows only what the source returns.
03 Ownership
Give the dealership its own customer experience
The new site is designed for the dealership and its customers. The stock connection supplies vehicle information; it does not determine the site's identity or layout. The build includes:
- Brand
- The dealership's identity, not a portal's.
- Navigation
- Structured around how this business sells.
- Search
- Applied to the dealership's own stock.
- Stock layout
- Presented the way the forecourt should read.
- Vehicle pages
- Addressable, indexable, yours.
- Contact journeys
- Enquiries arrive at the dealership.
- Content
- Everything beyond the listings.
- SEO structure
- Routes and metadata under your control.
DoneDeal provides the stock source. The dealership owns the customer experience on its own website.
Related
See broader car dealer websites.
04 Mechanism
Connect the stock during the build
Dealer Hub is DoneDeal's commercial stock system. AutoFeed connects authorised data while building the new website, so the stock listing and individual vehicle pages are part of the launch rather than a later add-on.
Related
05 Build
Is this the right starting point?
Keeping your current WordPress site?
If the site works and only the stock connection is missing, use the WordPress integration instead.
Building or replacing the site?
This page covers a new dealer website whose stock source is already Dealer Hub.
Related
See the Dealer Hub WordPress plugin or turnkey car sales websites.
Building a new website around your Dealer Hub stock?
Tell us about the dealership, its current website and the stock you manage in Dealer Hub.